Why Affiliate Marketers Need an Auto-Responder

An Auto-Responder; is simply put is a software that enables you to send automated emails out to your subscribers.

The way it works, is you create what is called an opt-in box and place it on your web sites and/or blog pages.

When one of your visitors signs up for your really cool offers, you will have a chance to keep them updated on what you have coming up by sending out an email to them.

So let's get into the nuts and bolts of exactly how it works and why you as an online marketer need to have this.

How It Works:

When you subscribe to an auto-responding service, you will have access to opt-in box templates, newsletter templates and follow-up and broadcast email functions.

Let's say you have a website or domain that is geared towards pets. You as an affiliate are most likely promoting animal products for vendors.

A visitor stops by your really cool site and browses around. But wait!! There is also a form they can fill out to get something cool from you. All they have to do is put in their first name and email address and you send them a free guide on dog training tips.

Now, you never want to be one of those guys that just send a bunch of junk email offers and you also want to make sure your new subscriber really wants to be on your list.

Alright, now that you have a confirmed subscriber, you will set up a series of follow up emails.

These follow up emails will be set up before you even put that opt-in box on your page. This is where the automation comes in.

Why You As An Affiliate Marketer Need One:

You will hear me preach this in almost every article I write on affiliate marketing.

THE MONEY IS IN THE LIST!

If you do not have a system in place to stay in front of your visitors and potential customers, you are leaving money on the table.

If you have a visitor that ends up on your site from your efforts in driving traffic and you do not have a way to keep in touch with them, you are missing the boat.

Most folks that visit a site, do not intend to purchase unless they specifically came to your site because they were looking to buy the product you have. The chances of this happening on publishers sites are few and far between.

Now then, if your opt-in or subscribe box has a cool offer attached to it, your chances of getting that visitor to agree to get emails from you will totally increase.

Here comes the coolness behind all of this.

Once you start building your list, you increase your chances of selling your offers to those subscribers.

Not only can you create a hot series of follow up emails, you can also send out broadcast emails whenever you come across a hot hot hot affiliate product that you believe your subscribers would want to check out. Yeah, your affiliate links are attached in those emails and broadcast blasts.

You can also set up your auto-responder to send out your blog posts whenever your write one.

You will now be building a relationship and building trust with your subscribers.